We dressin colour,on purpose.
PRISM started as a bet: that a streetwear label could skip black and grey entirely and still feel hard, not novelty. Three years and eleven drops later, every piece still has to earn its place on the spectrum.
We dye in small batches and test every colourway against real light — morning, studio, streetlamp — and drop anything that only looks good in one of them.
Grey is the easiest colour to sell and the easiest one to forget. We'd rather you remember what you wore.
— Founder, PRISM
6 drops a year
One per season, one off-cycle.
100% recycled shell fabric
Every jacket and windbreaker.
Dyed and finished in-house
Small batches, three streets over.
Questions about a drop, a fabric, or a fit? We answer these ourselves.